The purpose of this United Nations initiative, on the road to the World Water in Marseille and the RIO+20 conference, is to create a print advertisement that inspires others to preserve water, now and for future generations. The European ad competition is part of The Future We Want, the UN's global campaign engaging all citizens to put forward their ideas.
The competition calls on professionals and non-professionals in 48 European countries to design a newspaper advertisement, using the competition logo, which inspires the European public in a positive way. Submissions should take into account the Background information on the UN's conference on sustainable development, and what is known as the "green economy".
Drop by Drop is an initiative of the UN Regional Information Centre (UNRIC), in partnership with the UN Environment Programme (UNEP), the Office of the High Commissioner for Human Rights, and with the support of the Nordic Council of Ministers.
The winners will have their work displayed on the competition website with possibilities of exhibits and placement in European print media. A jury of graphic design, advertising, photography and environmental experts will select a winner.
The deadline for submissions is 29 February 2012 at midnight.
To participate, go to www.dropbydrop.eu